2060 Blog

Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are…

We’ve published a lot of blog posts over the years – this post makes 345, to be exact! Maybe we’ve got a lot to say, maybe we like to hear ourselves talk, but more than anything it’s because we want to give you the tools you need to make educated and informed decisions about your digital…

Yesterday, YouTube made their True-View ad format – Bumper ads – available to all advertisers. Bumper ads are designed not to run adjacent to other TrueView ads or as a stand-alone campaign, but instead are intended to be an ad group that runs concurrently with In-Stream and/or Video Discovery ads. In beta testing, Google found that Bumper ads provide a branding and awareness lift to…

It’s a common question we hear – how can I use social media for recruitment? Social media can provide unique opportunities to get in front of job-hunters in ways that traditional advertising just isn’t capable of. Here are a few of the tactics that we’ve used to help clients find their ideal candidates on social…

Haily Nguyen, a Digital Strategist on our Washington, D.C. team, not only strategizes winning campaigns for clients, but she’s also a master-interpreter of the sometimes confusing and often incredibly granular results. Find out why she takes this role so seriously, as well as what she thinks 2060’s biggest differentiator is and more – read on!

Even with the average smartphone user checking their phone 46 times per day, just buying mobile ad placements does not guarantee success. Banner blindness is a very real issue, especially with traditional ad formats (e.g., 320 x 50 banner, etc.). Fortunately, expandable mobile ads are capturing users’ attention. Read on to find out what this…