What is MicroProximity Targeting?

It’s the seventh inning stretch, and after a round of “Take Me Out to the Ball Game,” fans start pulling out their phones. What are they thinking about as they use their favorite apps and browse the web? Maybe a nearby bar to get drinks with their friends, maybe a restaurant where they can take the kids…

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How to Analyze Retargeting Results

Not all visitors who come to your website will make a purchase. In fact, most of them will leave your site without taking any action. Advancements in digital marketing have made it possible to follow prospective clients around the web through retargeting (or remarketing). When people come to your site, they leave a bit of…

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From Retargeting to Pretargeting – What is Predictive Advertising?

Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior. Advertisers can now serve ads to users who have visited their company’s website or performed a product-related keyword search; this practice is known…

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