Archive for December 2013
How to Handle a Social Media PR Disaster
Social media is truly a two-edged sword: When used properly, it can yield massive dividends in terms of increasing customer loyalty and engagement, but one slight misstep can catapult your business into a whirlwind of controversy. We have all heard the horror stories of social media firestorms that came about as a result of a…
How to Evaluate a Digital Marketing Agency
If you’re looking to hire a digital marketing agency to manage the various advertising and promotional initiatives of your business, it is absolutely critical that you do your homework before making any final decisions. Developing a solid set of criteria by which to evaluate a digital marketing agency will be the key to determining whether…
7 Tips to Establish Yourself as a Thought Leader on LinkedIn
Why Google+ is Important and How to Use It Effectively
Once Google entered into the social networking space by unveiling Google Plus (a.k.a. Google+) in June of 2011, it changed the landscape of search forever, although few of us recognized it at the time. This foray into the social arena afforded Google an entirely new level of insight into the search habits of its users,…
The Best Ideas for a Holiday Instagram Contest
If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…
6 Ways to Increase Your Facebook Reach Without Paying
So, you may have heard about this: Recently, Facebook issued the following statement to its ad partners: “We expect organic distribution of an individual’s page posts to gradually decline over time as we continually work to make sure that people have a meaningful experience on the site.” They also told marketers that they should consider…
How To Start A Content Strategy For Your Business
What is Lead Nurturing and How Do You Do It?
The art of converting a lead into a sale is one of the most valuable skills a business can acquire. While no one would disagree that revenue generation is the ultimate objective behind lead acquisition, the path to convert leads into sales is not always as straightforward as we would like it to be. Many…
Holiday Spirit: Incorporate Charities Into Your Social Media Strategy
This holiday season, why not do a little good with your social media strategy while giving your pages a boost? In this digital age, it’s easier than ever for businesses and non-profits to incorporate social media into their fundraising and promotional campaign strategies. People love to give to worthy causes, and with the help of…