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Archive for January 2016

Livestreaming and You – Harness the Power of This Popular Video Content

Livestreaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, and enables an entirely new…

How to Capitalize on Twitter’s New Conversational Ads

On January 5th, Twitter announced the release of Conversational Ads, a new advertising format that enables users to engage with and then spread the campaign messages of their favorite brands. These interactive ad units are similar to Twitter’s polling feature in that they allow users to weigh in on topics that interest them, but Conversational…

Content Audit: What You Should Remove from Your Site Right Now

Performing a content audit on your website can be a painstaking process, but it’s one of the most critical elements of maintaining a strong online presence. Effective content will bring visitors to your site, keep them there, and help them convert. Ineffective content does the opposite – fewer people will come to your site, those…

Set Up for Success: The Best New Social Media Tools and How You Can Use Them

Every new year seems to bring a new assortment of social media apps with quirky names, but only a handful of these tools are actually helpful enough to make a real difference in terms of boosting your brand’s social media productivity. Below is a list of the best new social media tools that can help…

Starting from Scratch? Build Your Business with These Online Foundations

If you’re new to the world of digital marketing, it can definitely feel overwhelming, especially when you begin to hear about all of the things you need to do in order to get your enterprise at the top of the digital marketplace. While there’s an endless stream of ideas regarding how to enhance your online presence, there’s…

The Worst Things You Can Do to Your Email Database

There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at…

Planning An Event? Make Sure It’s Facebook-Official

For many brands, Facebook has become an essential staple of their marketing efforts. More than 50 million businesses now use Facebook Pages to share information about their company, and the number of small and medium-sized businesses using the platform has more than tripled over the past three years. While Facebook experienced an admittedly rocky start…