YouTube

10 Tips for Using YouTube for Business

Breaking: YouTube isn’t just for watching entertaining videos, it’s also a great platform for businesses to use. In fact, it’s the second most used search engine in the world behind Google. Read time: 3 minutes, 10 seconds 

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The Right Video Length for Each Platform

Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms. Read time: 3 minutes, 30 seconds

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3 Big Reasons to Work with a Google Premier Partner

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…

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Will Hyperlocal Targeting Put Your Marketing in Hyperdrive?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, location-specific ads to…

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Read Up on YouTube’s New Ad Format – Six-Second, Unskippable Bumper Ads

Yesterday, YouTube made their True-View ad format – Bumper ads – available to all advertisers. Bumper ads are designed not to run adjacent to other TrueView ads or as a stand-alone campaign, but instead are intended to be an ad group that runs concurrently with In-Stream and/or Video Discovery ads. In beta testing, Google found that Bumper ads provide a branding and awareness lift to…

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YouTube TrueView vs. Video Preroll – What Will Work Best for You?

Valerie Reader, Digital Campaign Strategist YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of…

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What Matters Most in Ranking at the Top on YouTube?

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into…

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