Archive for October 2013

3 Ways a Small Business Can Grow a Big Social Media Audience

In the last few years, social media has become one of the best things to happen to small business organizations. Social media marketing campaigns allow small businesses to reach exponentially more potential customers than ever before. But, in order to make the most of your social media campaigns, your business needs to make an effort…

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5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see,…

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5 Steps for Measuring the Success of a Social Media Campaign

If your business is using social media, you should definitely be measuring your efforts on a regular basis. Not only does measuring allow you to track your success, but you also can uncover mistakes and figure out specific ways to improve your campaign. According to social media experts, measuring social media campaign success can be…

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How to Use Social Media to Generate Leads

When you’re connecting on social media, you aren’t wasting your time. With each interaction, your target audience finds another point of commonality and engages another level deeper with your brand. But, at the same time, wouldn’t it be great if you could use your time spent on social media to actually generate leads? You can,…

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Fuel Your Brand Message With an Online Petition

Are you at a loss for ideas for a social media campaign? Looking for a new and fresh way to fuel your brand message? You may want to think about using an online petition. If you can rally your followers behind a cause, you’ll not only be a catalyst for change, but you’ll also drive…

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