Archive for December 2015

Instagram for Businesses – Hacks to Get More Followers

With more than 400 million monthly active users and an average of 80 million photos being posted every day, Instagram is a force in the social media world that would be unwise to ignore. Although the potential reach of this unique social platform is absolutely massive, many businesses struggle with establishing their presence on Instagram, especially…

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How to Make Your Emails Mobile-Friendly

According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So…

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5 Powerful Video Content Ideas That Won’t Break the Bank

Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new…

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Holiday Marketing: Brands Who Are Doing It Right

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday marketing…

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Before You Can Know ROI, You Have to Know This

ROI is important (understatement of the year) – after all, if you don’t have any concrete way to gauge your marketing costs and performance, how can you know whether you’re taking in more than you’re spending? But before you can know ROI, you have to know how much money a lead is worth. Analyzing performance on…

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