Archive for February 2017

Google and Healthcare: How to Understand Patient Behavior and Opportunities

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

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How to Drive Sales in a Mobile-First World

The current age of smartphones and tablets and the Internet at our fingertips has changed the face of business as we know it. With consumers who are always on-the-go (and always keeping their smartphones within reach), it can be a challenge to remain competitive in a mobile-first world. So what are some things you can…

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How to Know What Creative to Use for Retargeting

retargeting creative

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.

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Don’t Miss These Must-Know LinkedIn Advertising Tips

LinkedIn advertising tips

One of the most effective tools your business can use to build credibility for your company, LinkedIn does so much more than help you find the perfect candidates for employment. The more than 460 million LinkedIn members worldwide give your business unparalleled professional reach, and LinkedIn’s precise targeting makes it even easier to focus on…

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