5 Reasons Why Your Display Ad Conversions Are Suffering

Have your display ads been producing lackluster results? Are you experiencing embarrassingly low conversion rates? If your current display advertising campaign leaves much to be desired, below are five common reasons why your conversions are suffering.

Why Not Having a Mobile Optimized Website is Benching Your Company

Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are…

Read Up on YouTube’s New Ad Format – Six-Second, Unskippable Bumper Ads

Yesterday, YouTube made their True-View ad format – Bumper ads – available to all advertisers. Bumper ads are designed not to run adjacent to other TrueView ads or as a stand-alone campaign, but instead are intended to be an ad group that runs concurrently with In-Stream and/or Video Discovery ads. In beta testing, Google found that Bumper ads provide a branding and awareness lift to…

YouTube TrueView vs. Video Preroll – What Will Work Best for You?

Valerie Reader, Digital Campaign Strategist YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of…

What Matters Most in Ranking at the Top on YouTube?

With more than 400 hours of video being uploaded every minute and a user base that’s at least 1 billion strong, YouTube is the 800-pound gorilla of video sharing websites. Stories abound of businesses and full-time YouTubers who have found success in leveraging the immensely popular video platform, and marketers who implement YouTube videos into…