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Digital Marketing

The Importance of Online Video

Breaking: With shoppers seeking out more and more information on every purchase they make, it has never been more important to utilize efficient online video. Read more about how great video can increase brand awareness and overall sales. Read Time: 2 minutes, 45 seconds

Balancing Copy and Design

Breaking: Finding the perfect balance of copy and imagery can be tough to achieve, especially across multiple platforms. Read more to learn how to effectively leverage copy and imagery across different mediums. Read Time: 2 minutes, 15 seconds

The New Frontier of Video Marketing

Breaking: The world of video marketing has been drastically changed by the popularization of streaming services and digital video platforms. Read more to learn how you can utilize these platforms effectively. Read Time: 3 minutes

An Instagram TV Guide

Breaking: Long-form video has taken a firm hold on many social media platforms. Instagram has joined the fray with their newest addition to their platform IGTV. Read on to learn the ins and outs of the platform’s foray into long-form video. Read time: 3 minutes

YouTube Advertising: The Strengths and Pitfalls

Breaking: YouTube advertising is one of the best tools an advertiser can use, but in order to utilize it correctly we must understand our demographics, their user journey and the proper length of video to utilize. Read time: 3 minutes, 45 seconds

How Blogs Help Build SEO

Breaking: SEO is a crucial aspect of any great digital marketing strategy, and blogs can be one of the smartest ways to optimize your website. Read time: 2 minutes, 40 seconds

Need for Speed: How to Win on Mobile

Breaking: Studies show that 40% of all online shoppers will abandon a webpage if it doesn’t load within three seconds. With more than half of all Internet traffic coming from mobile devices, it’s important for marketers to make improving the speed of their mobile site a top priority this year. Read time: 3 minutes, 25…

See What Your Website Visitors Are Up To with Page Analytics

Breaking: For some, looking at Google Analytics can be a daunting task. Though the tool is incredibly helpful when it comes to gauging the performance of your website, scanning rows of data can be overwhelming. For those that are visually-oriented, Google Chrome offers a handy browser extension – Page Analytics. Read time: 3 minutes