Digital Marketing
A Guide to Marketing for the ‘Grand Re-Opening’
“Can I start you guys off with some appetizers?” Over the past couple of months we all missed hearing that phrase and others like it. Phrases which we never thought twice about previously. We’ve begun a nationwide reopening of businesses that were forced to close down or operate at a severely limited capacity due to…
Perfecting the Pivot: Questions to Ask when Changing Your Message
Unprecedented, strange, difficult, trying…the list goes on. We’ve heard dozens of similar adjectives being used in association with the coronavirus pandemic. For digital marketers, a different word has stolen the show: pivot. The term, which may remind some of its use in basketball (remember sports?), has been employed countless times in reference to messaging in…
Digital Marketing Trends a Month into COVID-19
The first few weeks of March will be remembered as a time when businesses entered strategic overdrive in response to widespread shutdowns and closures. Assessing the impact the pandemic would have was an inexact science…at best. Now that the initial rush has passed and the “new normal” (although if we’re being honest, none of this…