Archive for September 2015

Just How Important is Your Website Homepage?

Ever since the inception of the World Wide Web, the homepage has been considered to be the most important element of a website, but recent shifts in user behavior have begun to challenge that notion like never before. It’s now quite common for visitors to arrive on a website by way of direct links that…

Read More

The 5 Best Ways to Promote Your Content

Content marketing encompasses a whole lot more than just publishing a blog post and waiting to see what happens. Developing and publishing your content is only the beginning. Many digital marketers abide by the mantra that you should spend more time promoting your content than you did creating it. So what are some of the…

Read More

Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.

Read More

How to Take Your SEO to the Next Level

If your business has an online presence, more than likely you’ve already implemented some level of SEO to make your website more search engine friendly. While basic SEO (i.e., proper title tags, H1 tags, H2 tags, etc.) is definitely a good start, if you plan to compete with the major players in your industry, you’re…

Read More

14 Creative Ways to Grow Your Email Database That Actually Work

Building your email marketing database is a job that’s never fully finished. Industry studies show that email databases tend to “decay” over the course of the average year due to email address changes, opt-outs and other factors. But in order to stay ahead of the attrition curve, you’ll need some creative list-building techniques that keep…

Read More