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The Right Video Length for Each Platform

Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms. Read time: 3 minutes, 30 seconds

8 Tips for Capturing Eye-Catching Photos

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the…

10 Ways to Generate Social Media Buzz Around Your Events

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz…

Twitter Reorders Timelines, How Should You Reorder Your Strategy?

There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in…

How to Capitalize on Twitter’s New Conversational Ads

On January 5th, Twitter announced the release of Conversational Ads, a new advertising format that enables users to engage with and then spread the campaign messages of their favorite brands. These interactive ad units are similar to Twitter’s polling feature in that they allow users to weigh in on topics that interest them, but Conversational…

Revolutionize Your Twitter Marketing Strategy with Twitter Lists

If you’ve ever felt like Twitter is just a giant stream of consciousness that doesn’t make much sense to you or for your business, it’s time for a paradigm shift with the help of Twitter lists. Twitter lists are a feature that enables you to organize other Twitter users into themed groups. Using Twitter lists will…

5 Reasons to Create a Twitter Marketing Strategy

Your digital marketing strategy encompasses a wide range of channels, from your own blog to all of your social media pages. But each of these channels are created with unique features and as such, each requires a unique strategy. Take Twitter – you may feel limited with only 140 characters for your message, but plenty…

Twitter Tools: How to Use Followerwonk

Social media marketing is a game changer, as many business owners and marketing managers know. And because of its importance to the bottom line, many tools have been created out of a need to understand how to maximize a given social platform for marketing purposes. For the “Twittersphere” in particular, Followerwonk stands out as one…

Become a Twitter Sensation – Tips from Top Brands

Two recent large-scale studies following the Twitter habits of the world’s top brands reveal how companies can best use Twitter to enhance their business and customer loyalty. Below are the most important findings of these two studies with tips for any company wishing to become a Twitter sensation to up their engagement.