Archive for September 2016

Read Up on YouTube’s New Ad Format – Six-Second, Unskippable Bumper Ads

Yesterday, YouTube made their True-View ad format – Bumper ads – available to all advertisers. Bumper ads are designed not to run adjacent to other TrueView ads or as a stand-alone campaign, but instead are intended to be an ad group that runs concurrently with In-Stream and/or Video Discovery ads. In beta testing, Google found that Bumper ads provide a branding and awareness lift to…

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How to Use Social Media for Recruitment

It’s a common question we hear – how can I use social media for recruitment? Social media can provide unique opportunities to get in front of job-hunters in ways that traditional advertising just isn’t capable of. Here are a few of the tactics that we’ve used to help clients find their ideal candidates on social…

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Behind the Screen with Digital Strategist Haily Nguyen

Haily Nguyen, a Digital Strategist on our Washington, D.C. team, not only strategizes winning campaigns for clients, but she’s also a master-interpreter of the sometimes confusing and often incredibly granular results. Find out why she takes this role so seriously, as well as what she thinks 2060’s biggest differentiator is and more – read on!

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6 Must-Ask Questions for Your Digital Agency

Working with a digital marketing agency is a great way to eliminate many of the headaches that come along with advertising your business, and it can shorten the time that it takes to accomplish your marketing goals. If you’ve been thinking about partnering with a digital agency like 2060 Digital, below are six key questions…

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Campaign Security: Are Your Marketing Dollars Protected?

Digital marketing is a multi-billion dollar industry, and with that much money floating around, it’s inevitable that some level of fraud will occur. This is one of the unfortunate realities that digital marketers and advertisers have to deal with, and without having any measures in place to counteract the effects of fraud, your marketing dollars…

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10 Ways to Generate Social Media Buzz Around Your Events

Does your business have an upcoming event? Your social media accounts play a hugely important role, attracting the interest of would-be attendees and highlighting the reasons why your event is a can’t-miss affair. If you’re in planning mode right now, keep the following 10 tips in mind to help you generate maximum social media buzz…

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