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SEO

The Often Overlooked Tools for Searching Google

Breaking: Google searches have been the universal answer to finding the content you want. But did you know that there are better ways to get Google to work for you? Read time: 2 minutes, 30 seconds

How Blogs Help Build SEO

Breaking: SEO is a crucial aspect of any great digital marketing strategy, and blogs can be one of the smartest ways to optimize your website. Read time: 2 minutes, 40 seconds

4 Ways to Improve SEO in 2018

Breaking: The SEO landscape has changed dramatically over the years and will continue to do so in 2018. Read time: 3 minutes, 40 seconds

Top 10 Most Shared Posts of All Time

Breaking: To date, 2060 Digital has posted 405 blogs! To celebrate, here’s a round-up of the top 10 most shared posts to date. Read time: 25 seconds

5 Tips to Boost Your CTR Organically

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain…

Google and Healthcare: How to Understand Patient Behavior and Opportunities

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

Do You Know What These Digital Acronyms Mean?

There can be quite a few terms and acronyms that get thrown around whenever you’re talking digital marketing or reading up on the latest news and trends. If you’re unsure what some of those letters mean, educate yourself with these blog posts.

Why a Business Needs Both SEO and PPC

One of the classic misconceptions in the digital marketing world is that SEO and PPC are rival tactics, but while there are die-hard adherents in both camps, you could actually consider SEO and PPC to be two sides of the same very essential coin. Both methods leverage the power of search engines to garner targeted…

Your SEO Questions, Answered: 5 Blogs You Need to Read

Sometimes, digital marketing can seem like a giant, ever-changing puzzle with so many moving parts that it makes your head swim. And it can be tough to get good answers to your questions as you discern the right strategy for your business. Today, we’re taking your SEO questions – “I want to outrank my competitors…

How to Rank Higher Than Your Competitors On Google

Hillary Weidner, Digital Brand Strategist Any digital marketer will tell you that a high ranking in Google can be worth its weight in gold, but of course, that’s much easier said than done. While the multitude of factors and ranking signals that go into Google’s search algorithm remain a carefully guarded secret, several key search…