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Archive for March 2016

Myth Busting: Does Social Media Affect Sales?

Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the…

What is MicroProximity Targeting?

It’s the seventh inning stretch, and after a round of “Take Me Out to the Ball Game,” fans start pulling out their phones. What are they thinking about as they use their favorite apps and browse the web? Maybe a nearby bar to get drinks with their friends, maybe a restaurant where they can take the kids…

Never Miss a Conversion: The Importance of Google Analytics

Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how people are…

The Power of Combining Pre-Roll Video with TV Advertising

As digital marketing continues to evolve, there always seems to be a certain level of friction between relatively newer forms of advertising and traditional mainstays. For example, one of the debates that regularly makes its rounds among marketers is whether online pre-roll video advertising is better than regular TV advertising. As the line between digital…

How to Use Social Media to Promote Sales, Contests and Promotions

If you haven’t noticed, social media has recently become more than just a way to grow your follower base (though that’s still important!). Many brands have started utilizing social media’s different tools to spread the word about their products to start some buzz around them, while simultaneously attempting to increase their follower base, and its…

How Much of Your Budget Should Go Toward Digital Marketing?

Most online marketers would agree that developing an effective budget for your digital marketing efforts is just as much of an art as it is a science. After all, if you spend too little, your efforts will fall flat because you didn’t put enough “push” behind your marketing message. If you spend too much, you…

Behind the Screen with 2060 Digital President Jim Bryant

2060 Digital President Jim Bryant believes in digital – so much so that he’d make the leap from a 40-year radio career to start up a digital agency. Here’s a look at what got him to this place, as the fearless leader of 2060 Digital, and why he’s happy to be here.

SEO and the Bottom Line: Why SEO is Essential for Business

If you’re tossing around the idea of boosting your search engine optimization (SEO) efforts, you may be wondering if it’s really worth it. Building SEO takes some time and effort you may not be able to give at the moment. Plus, you need results now. While there are methods you can use to immediately increase…