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Archive for September 2013

Change Your Social Strategy from Push Messaging to Pull Messaging

Stop for a second and think about the content you’ve been posting on your social media channels. Are the majority of your posts full of information on your products, events and services? Is your tone authoritative? Full of jargon? Would your posts be confusing to anyone not associated with your brand or industry? If you…

Crowdsource With Social Media

Social media is a revolutionary business tool that has allowed consumers access to businesses on a personal level in a way that was never possible previously. Taking advantage of this relationship can help your business in a myriad of ways, particularly in crowdsourcing. What’s crowdsourcing? Crowdsourcing is soliciting solutions and ideas from a group of…

How to Use the New Twitter Analytics

One of the recent major priorities at Twitter has been to improve their campaign analytics, and in March 2013, Twitter completely relaunched their analytics center. This effort was in response to feedback from Twitter advertisers. So if your business is advertising on Twitter, or if even if you’re planning to, why not get familiar with…

5 Recommended Security Measures for Business Social Media Accounts

Running a business’s social media is a lot different from running a personal account – there’s significantly more strategy involved when it comes to content and chances are, there are more people involved in the day-to-day execution. And because of that very reason, privacy settings are just as important to business pages as they are…

Twitter Ads: Do they exist? And how do you use them?

There’s been a lot of talk about Facebook ads lately, but what about the other social media mainstay? Is it even possible to advertise on Twitter? The answer is yes, and in past three years, Twitter ads have come a long way. Currently, the Twitter platform is speedy, clean and intuitive with more features and…

An Overview of Facebook’s New Contesting Rules

Facebook is full of surprises – known for changing policies and guidelines without much fanfare, the social media giant has just recently come out with updated contesting rules, and they could be game-changers for businesses using Facebook contesting as part of their social media strategy.

How to Apply Facebook’s New Algorithm to Your Social Media Strategy

Have you heard? Last month, Facebook changed the algorithm for populating news feeds. One of the primary goals at Facebook is to make sure that the most relevant stories to each individual user always shows up in his or her news feed at the appropriate time – ensuring that users are seeing only high quality…

6 Steps to a Successful Instagram Promotion

If your business is on Instagram, but hasn’t seen much traction as far as gaining followers or engagement, then it might be time to consider a promotion. Promotions get your current followers sharing your message with their followers, who then follow your brand and increase your reach. So if your Instagram account hasn’t played a…