Inbound Marketing

Never Miss a Conversion: The Importance of Google Analytics

Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how people are…

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Holiday Marketing: Brands Who Are Doing It Right

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday marketing…

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Before You Can Know ROI, You Have to Know This

ROI is important (understatement of the year) – after all, if you don’t have any concrete way to gauge your marketing costs and performance, how can you know whether you’re taking in more than you’re spending? But before you can know ROI, you have to know how much money a lead is worth. Analyzing performance on…

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Is Your Website Working For You or Against You – How to Tell

Ryan Benhase, Director of Web Development Nothing in the digital world stays the same for long, which means there’s no such thing as a “set it and forget it” website. You have to be actively involved in making sure that the design and usability of your website stays in lockstep with current standards and best practices, so…

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How to Figure Out What Should Go on Your Landing Page, and Where

The landing page is an indispensable staple of any lead generation campaign, and when done right, it can act as a 24/7 virtual salesperson that can garner leads and sales even while you sleep. Conversely, a poorly constructed landing page will turn your website into a digital ghost town, converting visitors on a very sporadic…

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What to Do When You Realize There’s No Digital Marketing Silver Bullet

It happens to all of us eventually. After going a few rounds of chasing the “hottest” new marketing trends, attending the must-see webinars featuring the most popular marketing gurus and then dizzying ourselves with untold amounts of infographics, whitepapers and ebooks on how to master digital marketing, we finally hit the wall. That “shiny object…

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How to Design an Outreach Advertising Campaign That Really Works

Driving traffic to your website is the starting point for most of your online lead generation and sales. And one of the best ways to boost that traffic is by running an outreach advertising campaign using display ads – that is, running a campaign that actually works. You see, typically, display ads receive low click-through rates…

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How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able…

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