Social Media ROI

Myth Busting: Does Social Media Affect Sales?

Ever since social media exploded onto the scene a little more than a decade ago, marketers have busied themselves with figuring out how to turn it into a reliable source of sales and conversions. Opinions range from dismissive skepticism (e.g., “Social media is a waste of time.”) to outright fanaticism (e.g., “Social media is the…

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Are You Using These 3 Essential Facebook Tools?

Facebook has become more than just a social networking platform: it’s become a useful tool that the world’s largest brands and organizations use to market their products and services. Small and medium-sized enterprises use Facebook in order to increase their visibility and to improve their sales and conversion rates as well. But Facebook only works…

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Are You Measuring the Right Facebook Results?

Naturally, Facebook marketers want to seize every opportunity they can to increase conversion rates and turn leads into sales. But the nature of Facebook doesn’t lend itself to easily reporting on ROI. So what do you measure then? And how do you know if what you’re measuring is really the best way to tell how…

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Practical Ways Businesses Can See ROI from Social Media

The term “social media” means different things to different businesses: Some organizations view social media as a vibrant pipeline of conversation and customer feedback, while others see it as a necessary evil that produces a negligible amount of ROI. Perhaps one of the most common factors that causes businesses to hesitate when it comes to…

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Can You Measure Social Media ROI?

Most small business owners already understand that social media is a good idea. If they haven’t discovered this fact on their own, they’ve gotten valuable insight on the topic from a social media consultant. The potential for both connectivity and visibility is enough to convince most business owners to give social media a try. But…

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