Archive for October 2014

The 6 Key Components of a Mobile Site

Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely missing out on significant opportunities to make sales. Mobile sites are inherently different from sites that are developed for desktop computers. A successful mobile website will be…

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Why Content Marketing is More Than a Blog

One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there;…

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How to Run a Successful PPC Campaign

There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site. Unfortunately, effective SEO can take a considerable amount of time and dedication. While we recommend building up SEO efforts to practically everyone, it…

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