Archive for January 2014

Your First Lead Nurturing Campaign: What You Need to Know

The art of lead nurturing has been widely discussed on the Web, and although there’s no shortage of information on the subject, the process of actually starting a lead nurturing campaign can be somewhat intimidating, and only gets easier as you go. But you have to start somewhere. So how can you be sure that…

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How To Find Your Target Customers On Social Media

Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find…

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Planning for the Future: Why Inbound Marketing is Sustainable

Smart businesses owners take the time to observe and assess current trends in order to determine the potential impact of those trends on their future business strategies. Although inbound marketing is widely considered to be one of the most powerful and effective strategies for businesses to employ today, it’s important to evaluate the future of…

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Who Should Handle Your Company’s Social Media?

You’re busy, your employees are busy – but who’s going to take care of your business’s social media profiles? It’s probably time to stop shuffling it from person to person and assign the management of the company social media to someone. But who? No longer just an add-on to marketing efforts, social media is now…

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First Steps: Building an Inbound Marketing Strategy from the Ground Up

In recent years, inbound marketing has emerged as one of the most powerful and effective forms of marketing for businesses in the digital age. There is no doubt that utilizing inbound marketing practices can produce superior results versus traditional outbound methods such as buying email lists or purchasing ads. Inbound marketing emphasizes creating engaging, quality…

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What’s the Difference Between Pinterest and Houzz?

The social media landscape is constantly changing. You hear about one network and develop a page for your business, when another one comes along and you start to get overwhelmed. Are you supposed to join every network that pops up? How on earth can you maintain a healthy level of engagement across so many networks?…

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Your Business Has A Facebook Page, Now What?

Great job for getting your business on Facebook! You now have access to an exponential amount of potential customers. But when it comes to Facebook, just having access isn’t enough. You’ve got to target and connect with your audience, captivate and motivate them. Not sure where to start? Don’t fret. The good news is that…

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Inbound Marketing: What to Expect in the First Quarter

If you’re starting up an inbound marketing strategy, you may be wondering what to expect – especially right out of the gate. You’ve probably heard all the good stuff about inbound marketing, about how your business will attracting qualified leads right and left without ever having to make a cold call or send an email…

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