Archive for January 2014

How To Find Your Target Customers On Social Media

Your social media profiles are up and running…great work! Maybe you’ve even started strategizing and creating a content calendar. But a big question is looming – how do you get all this great information in front of the right people, that is, your target audience? Let’s take a look at some ways you can find…

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Who Should Handle Your Company’s Social Media?

You’re busy, your employees are busy – but who’s going to take care of your business’s social media profiles? It’s probably time to stop shuffling it from person to person and assign the management of the company social media to someone. But who? No longer just an add-on to marketing efforts, social media is now…

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First Steps: Building an Inbound Marketing Strategy from the Ground Up

In recent years, inbound marketing has emerged as one of the most powerful and effective forms of marketing for businesses in the digital age. There is no doubt that utilizing inbound marketing practices can produce superior results versus traditional outbound methods such as buying email lists or purchasing ads. Inbound marketing emphasizes creating engaging, quality…

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Your Business Has A Facebook Page, Now What?

Great job for getting your business on Facebook! You now have access to an exponential amount of potential customers. But when it comes to Facebook, just having access isn’t enough. You’ve got to target and connect with your audience, captivate and motivate them. Not sure where to start? Don’t fret. The good news is that…

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