Lead Generation

Never Miss a Conversion: The Importance of Google Analytics

Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how people are…

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Holiday Marketing: Brands Who Are Doing It Right

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday marketing…

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Before You Can Know ROI, You Have to Know This

ROI is important (understatement of the year) – after all, if you don’t have any concrete way to gauge your marketing costs and performance, how can you know whether you’re taking in more than you’re spending? But before you can know ROI, you have to know how much money a lead is worth. Analyzing performance on…

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How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able…

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