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Archive for August 2015

How to Get the Most Bang for Your Facebook Video Buck

Video is of the most engaging advertising formats on the Web, and when paired with the exceptional targeting capabilities of Facebook Ads, it can produce powerful results for businesses looking to advertise their products and services on the world’s largest social network. Although many brands recognize the obvious potential of Facebook Video Ads, simply launching…

How to Have a Blog People Actually Want to Read

The great thing about blogging is that anyone can do it, but not everyone knows how to create blog content that people actually want to read. Only a small percentage of bloggers have mastered the art of crafting engaging content that attracts visitors and keeps them coming back for more. So how can you ensure…

Borrow These Elements of Uber-Successful Campaigns for Your Own Outreach Ads

Managing an outreach advertising campaign is definitely a demanding task, especially when you consider the multitude of factors that are involved in making it work. As with practically every other field of endeavor, the dominant players always find a way to achieve fantastic results, so what exactly are the top advertisers doing to stand out…

What in the World Are Facebook Beacons? (And 3 Reasons Why You Need One)

If you own or operate a brick-and-mortar business of any kind, a Facebook beacon might just be your new best friend. Yes…it sounds like something from Star Trek, but Facebook beacons are actually a very practical tool you can use to double down on your social media efforts with customers who physically visit your business.…

How a Vertically Formatted Website Can Help Your Business

Vertical formatting is a powerful design principle, and when used in the digital space, it can give you the ability to create a visually compelling, visitor-centric website that engages viewers and gets them excited to learn more. Sounds good, right? So let’s talk about some of the ways a vertically formatted website can be helpful to…

Revolutionize Your Twitter Marketing Strategy with Twitter Lists

If you’ve ever felt like Twitter is just a giant stream of consciousness that doesn’t make much sense to you or for your business, it’s time for a paradigm shift with the help of Twitter lists. Twitter lists are a feature that enables you to organize other Twitter users into themed groups. Using Twitter lists will…

How to Design an Outreach Advertising Campaign That Really Works

Driving traffic to your website is the starting point for most of your online lead generation and sales. And one of the best ways to boost that traffic is by running an outreach advertising campaign using display ads – that is, running a campaign that actually works. You see, typically, display ads receive low click-through rates…