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Archive for May 2013
Social Media: Virtual Word of Mouth
For businesses, social media can spread both good and bad news about your company very rapidly. As part of your social media plan, you should incorporate an online reputation management (ORM) strategy so that your business is properly promoted through online and social media channels. A social media plan should use the virtual word-of-mouth capabilities…
How Businesses Can Use Instagram
The popular photo-sharing app Instagram has taken mobile social media by storm – and businesses should definitely consider the marketing opportunities available through this interactive and widely used social media channel. Because Instagram profiles can run on multiple platforms including web, Windows, Android and iPhone devices, your business has the opportunity to reach quite a…
How to Improve Facebook Engagement
According to Hubspot, 71 percent of consumers are more likely to make a purchase because of a social media referral. LinkedIn notes that almost half of all IT purchase decisions are influenced by social networks, and of them, Facebook is the giant. The bottom line? Your business must include Facebook as a key component of…
Social Media is Constantly Changing – Here’s How to Keep Up
The pace of technology can be quite intimidating for some marketers and business managers. It seems that as soon as you get one initiative implemented, three more added to the queue. So how do you keep up? How do you keep your marketing strategy on the leading edge of these trends? Let’s take a look…
Social Media Has Changed the Way People Make Purchase Decisions
Not too long ago, consumers would visit local businesses, browse their products and make a decision to buy based on what they saw at the store. Sometimes a consumer would be influenced by an advertisement in a newspaper or on radio or television. But generally most shopping involved a visit to a store with very…
Characteristics of Highly Effective Social Brands
Social media for companies has proven itself to be a powerful approach to promote businesses and engage customers. At an exponential rate, companies are jumping into social media and making this channel a priority in their marketing strategies. But, before taking the big leap into social media, it’s wise to take a look at some…
What’s Your Mobile Strategy for Social Media and Advertising?
From smartphones to tablets, iPhones to iPads and more – mobile technology is here to stay. The momentum of growth in mobile technology is astounding, and it’s not expected to slow anytime soon. Along with the growth in mobile technology come tremendous opportunities in marketing. And mobile technology and social media is an interesting combination…