Posts by Amy Oliver

8 Tips for Capturing Eye-Catching Photos

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the…

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How to Use Social Media for Recruitment

It’s a common question we hear – how can I use social media for recruitment? Social media can provide unique opportunities to get in front of job-hunters in ways that traditional advertising just isn’t capable of. Here are a few of the tactics that we’ve used to help clients find their ideal candidates on social…

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Putting the ‘We’ in Social Media Management

Yes, I know there is no “we” in the phrase “social media management,” but…there should be. Following one of the first times I attended a client recap meeting at 2060 Digital, the Account Executive on the account gave me an unexpected compliment. She thanked me for saying “we” and “our” to the client when referring…

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