Archive for July 2014

Top 10 Things Every Website Needs

Getting found online is half the battle – once people click through to your website, you’ve got to keep them there and hopefully get them to convert into leads. So what kinds of things do you need to have on your website to accomplish all this? Glad you asked. Here are the top 10 things every…

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Social Media SOS: Learn from These Social Media Mistakes

Perhaps nowhere is the saying  “Loose lips sink ships” more true than social media. It may seem like a no-brainer that your business’s social media posts should be carefully thought out for how your audience will react. Unfortunately, some companies learned this lesson the hard way, watching the integrity of their brand go up in…

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Are You Using These 3 Essential Facebook Tools?

Facebook has become more than just a social networking platform: it’s become a useful tool that the world’s largest brands and organizations use to market their products and services. Small and medium-sized enterprises use Facebook in order to increase their visibility and to improve their sales and conversion rates as well. But Facebook only works…

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Dealing with Social Media Backlash: A Counterattack Plan

For one reason or another, a business will land in the cross hairs of the masses. When this happens, one of the first places people go to air their less-than-favorable opinions about the company is social media. So the platform that helps the business market its products and engage with customers becomes a battleground, often…

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5 SEO Mistakes You Can’t Afford To Make

It may sound drastic, but your search engine optimization (SEO) strategy can make or break your website. A good, well-thought out and properly implemented SEO strategy can turn your website into an alluring authority in its niche, it can boost traffic and it can also increase your ranking in search engine results. On the other…

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4 Ways Auto Dealers Can Use Social Media to Boost Sales

The auto industry is synonymous with loyalty. But as the automobile business landscape becomes even more competitive, savvy dealers are doing all they can to foster long-term relationships with customers through social media. Used in conjunction with email campaigns and a strong web presence, auto dealers who use social media can boost sales not only of…

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