Archive for October 2016
Will Hyperlocal Targeting Put Your Marketing in Hyperdrive?
Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, location-specific ads to…
Behind the Screen with Social Media Lead Strategist Lindsay Meibers
Lindsay Meibers, Social Media Lead Strategist Our social media team is one of the best around – and Lead Strategist Lindsay Meibers is just one of the reasons why. She shares what happens when a client starts working with us as well as what makes social media management with 2060 Digital a true game-changer for our…
Don’t Miss These Crucial Steps When Posting to YouTube
4 Things You Need to Know About Native Advertising
5 Reasons Why Your Display Ad Conversions Are Suffering
The Push-Pull Theory: How Digital Marketing Elements All Work Together
Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing…
The 6 Essentials of Running a Successful Email Campaign
Why Not Having a Mobile Optimized Website is Benching Your Company
Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are…