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Archive for October 2016

Will Hyperlocal Targeting Put Your Marketing in Hyperdrive?

Local marketing is not necessarily a new concept – but with sophisticated tracking data available from search engine providers, social media sites, and practically any other website or app that uses cookies, beacons, and other cyber-wizardry to monitor user behavior, digital marketers now have more tools than ever to deliver highly relevant, location-specific ads to…

Behind the Screen with Social Media Lead Strategist Lindsay Meibers

Lindsay Meibers, Social Media Lead Strategist Our social media team is one of the best around – and Lead Strategist Lindsay Meibers is just one of the reasons why. She shares what happens when a client starts working with us as well as what makes social media management with 2060 Digital a true game-changer for our…

5 Reasons Why Your Display Ad Conversions Are Suffering

Have your display ads been producing lackluster results? Are you experiencing embarrassingly low conversion rates? If your current display advertising campaign leaves much to be desired, below are five common reasons why your conversions are suffering.

The Push-Pull Theory: How Digital Marketing Elements All Work Together

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing…

The 6 Essentials of Running a Successful Email Campaign

Email marketing is nothing new, but that doesn’t mean it isn’t one of the best ways to reach customers. Point blank, it works. Maximize the potential of email marketing for your business with these six essential tips to running a successful, ROI-boosting email campaign.

Why Not Having a Mobile Optimized Website is Benching Your Company

Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are…