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Archive for January 2017

Stay In the Know with The Social Feed Podcast

What if there were a place where you could discover what’s new in social media, helpful apps to make managing your business’s social media accounts easier, and professional insider insight? It’s your lucky day: The Social Feed podcast is put on by Missy Budensiek and our team in the Twin Cities, and it covers all these…

How Can Facebook Live Work For Your Business?

Want to reach your audience in a fresh and engaging way? It doesn’t get much fresher than Facebook Live, which broadcasts your business in real-time on the social network, and gives your audience a chance to connect with and discover more about who you are and what you offer.

CRO vs. CTR: Is Conversion Rate Optimization the New Click-Through Rate?

  While Click-Through Rate (CTR) has long been considered an essential campaign metric, only recently has Conversion Rate Optimization (CRO) become a data point that’s getting more and more attention. So why is CRO occupying a more prominent place on digital marketers’ priority lists nowadays? Is it becoming the new CTR? For that matter, how…

What Are Micro Moments and How Can You Use Them to Capture Consumers?

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing…

5 Digital New Year’s Resolutions to Make 2017 Your Best Year Ever

The New Year is here, which means that it’s time to set new goals in order to take your business to the next level. If you’re not quite sure where to start, below are five digital marketing New Year’s resolutions that will position your business to experience its best year ever in 2017. 

It’s a New Year! What Are the Essential Digital Marketing Tools to Use in 2017?

The New Year has arrived, and more than likely you’re already thinking about how you can improve the various aspects of your business for 2017. Fortunately there’s no shortage of amazing digital marketing tools you can use to help you accomplish your goals – in fact, the sheer number of technology-based business aids that are…