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Archive for February 2016

It Takes a Village – How Many People Does It Take to Run a Digital Campaign?

A successful digital marketing campaign is easier said than done. Digital marketing is a complex machine with many moving parts, and without the care and attention of a dedicated team, it can fall short of delivering significant results for your business. With all of the different nuances and details to consider, just how many people does…

Twitter Reorders Timelines, How Should You Reorder Your Strategy?

There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in…

Can’t Give Away $1,000s in Prizes for Online Contests? Get Entries Anyway

Contests are an excellent way for you to get people to interact with your brand, and with the advent of social media, contests have taken on a new life as one of the most versatile tools in an online marketer’s arsenal. While it’d be nice to put on a contest with a five-figure prize budget,…

When Should You Redesign Your Website? Here’s How to Know

In the fast-paced world of online marketing, rapid change is a part of the game, and many times the tools and techniques that worked well in the past can become a liability before you know it. This holds especially true where your website is concerned; with web development technology evolving at blistering speeds, the need…

What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract the segments that are the most…

SEO vs. PPC – What’s the Difference?

Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search…