Archive for February 2016

What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract the segments that are the most…

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SEO vs. PPC – What’s the Difference?

Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search…

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