Archive for February 2016

Twitter Reorders Timelines, How Should You Reorder Your Strategy?

There’s been quite a bit of chatter lately regarding the changes that Twitter has been making in order to attract new users. The social media service recently announced an algorithm change that’s intended to “optimize” the way users view content by reordering their timelines based on relevance or popularity, instead of just presenting tweets in…

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What Facebook’s Preferred Audience Tool Means for Your Business

Facebook recently announced the release of their “Preferred Audience” tool, just one feature of a new suite of organic audience targeting tools collectively known as “Audience Optimization.” This new initiative is designed to provide unprecedented insight into the interests, likes and dislikes of a page’s audience, to better identify and attract the segments that are the most…

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SEO vs. PPC – What’s the Difference?

Search engine marketing is one of the most reliable and time-tested tools that digital marketers use in order to gain more exposure for their brand and expand their online reach. Nearly everyone uses search engines to find what they’re looking for on the Internet, so it only makes sense to present your company to search…

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