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Archive for November 2014

What is a Hyperlocal Facebook Ad and How do You Use It?

What if we told you there was a way for your business to reach potential customers on Facebook, just by virtue of them being close by? Someone who’s in your target demographic isn’t always passing by your business, so why not reach them where they are, when they are? With Facebook’s new hyperlocal ads, you…

2060 Digital Has a Big Announcement!

Hubbard Radio Announces New Division – 2060 Digital, LLC James Bryant Appointed President/General Manager ST. PAUL, Minn. – November 20, 2014 – Hubbard Radio announced today that Cincinnati radio veteran James Bryant will lead the formation of a new in-house digital company called 2060 Digital, LLC. A digital media services company built by Hubbard Interactive in Cincinnati,…

How to Find the Right Mix of Inbound and Outbound Marketing

Inbound and outbound – two marketing methods you may have heard praised as the answer to lead generation for the 21st century marketer or disparaged as out-of-date in the content-driven digital world. One (inbound marketing) involves creating a place on the internet that people want to visit and then provide their contact information for more content.…

When They Win, You Win: Facebook Contesting Platforms Bring In Leads

What’s the one thing that will bring in new leads, increase engagement and reach and expand your social media followers email database? Contesting on Facebook. Ok, great – so how do you do it? Because it’s not as simple as throwing up a post on your feed and awarding a prize to the 20th person…

How to Tell if Your Website Needs a Content Update

Let’s take a long, hard look at your website. Go ahead. Pull it up. Now read it. If you’re wondering if it’s time to update your content, chances are, it probably is. Search engines love websites that have fresh content and reward those that are updated often with higher rankings. But if you’re really not…

5 Rules for Marketing Your Business on LinkedIn

Not just for job hunting anymore, LinkedIn provides business owners with more marketing opportunities than have ever been available to them in the past. In fact, one might call LinkedIn the perfect B2B marketing platform. Why is that? Nowhere else in the social media world will you find so many business owners, executives and decision…

From Retargeting to Pretargeting – What is Predictive Advertising?

Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior. Advertisers can now serve ads to users who have visited their company’s website or performed a product-related keyword search; this practice is known…

Insta-ROI? New Service Makes Instagram a Retailer’s Digital Storefront

Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram nearly 60 times more than on Facebook, and over 100 times more than on Twitter. However, Instagram has traditionally been difficult for retailers to…