Archive for November 2014

2060 Digital Has a Big Announcement!

Hubbard Radio Announces New Division – 2060 Digital, LLC James Bryant Appointed President/General Manager ST. PAUL, Minn. – November 20, 2014 – Hubbard Radio announced today that Cincinnati radio veteran James Bryant will lead the formation of a new in-house digital company called 2060 Digital, LLC. A digital media services company built by Hubbard Interactive in Cincinnati,…

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From Retargeting to Pretargeting – What is Predictive Advertising?

Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online behavior. Advertisers can now serve ads to users who have visited their company’s website or performed a product-related keyword search; this practice is known…

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