Archive for November 2016

Why Not Tracking Conversions Will Hurt Your Business

Tracking conversions is a vitally important element of your digital marketing efforts. Not only does it give you a good indication of how effective your campaigns are, but it also provides you with plenty of clues as to what isn’t working. Conversion tracking also helps you narrow down your most valuable sources of traffic, which…

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Mobile Game Plan: Does Your Mobile Strategy Cover All the Bases?

If you’re serious about growing your business, it’s impossible to ignore the importance of mobile marketing. Now more than ever, consumers use mobile devices to help them research and purchase products and services. Marketers need to carefully refine their mobile strategy in order to meet the needs of today’s mobile-enabled consumer. Recent stats published by…

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Local Media Association Talks with Matt Chamberlin, National Director of Digital Brand Strategy

Following a presentation he gave to the Local Media Association at the Digital Agency Summit earlier this year, Matt Chamberlin talked with Deb Shaw, Editor of Local Media Today, for their October publication. He shared a bit about what makes 2060 Digital stand out from other agencies, as well as how we structure our campaign strategy team to…

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