Archive for January 2015

LinkedIn Ads v. LinkedIn Groups – What’s Better?

Business professionals of all kinds are well aware of the power of LinkedIn as a networking and marketing tool. Boasting a user base of over 300 million professionals in more than 200 different countries and territories, the B2B social network offers plenty of marketing opportunities for businesses that are seeking to expand their customer base.…

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SEM Secrets Only the Experts Know

Roughly 60 percent of all Internet users rely on search engines to help them find information, which translates into literally billions of searches per day. Google alone processes an average of 40,000 searches per second. Getting your website in front of targeted viewers based on their search queries can definitely boost the amount of traffic…

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Tips for Balancing Your Digital Marketing Budget

One of the first priorities of the new year for most marketers is the issue of establishing and/or balancing a digital marketing budget. Whether it’s calculating your projected revenues or determining which advertising mediums deserve the most attention, there are many factors to consider when developing a marketing budget. Below are four key tips to…

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What Do the New Facebook Changes Mean for Your Business?

Let’s begin a new year in social media marketing with these sage words: “The only thing that is constant is change.” And today, we’re talking about Facebook and its ever-evolving policies. Ever since its historic (and somewhat controversial) IPO in February of 2012, the world’s largest social network has experienced the natural growing pains that…

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What Makes HubSpot Worth the Investment

HubSpot is one of the most familiar names in the inbound marketing space, being recognized as an industry leader in the arena of business marketing software. Their flagship product offering is billed as an all-in-one inbound marketing software platform, complete with a suite of tools that automate many common inbound marketing tasks such as blogging,…

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