Archive for November 2015

How to Keep Content from Becoming a Chore

No serious digital marketer doubts the importance of generating fresh content on a regular basis, but this task is often easier said than done. After all, in the fast-paced digital environment, days can fly by like hours, deadlines can sneak up on you and the pressure to consistently create quality content can sometimes seem overwhelming.…

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11 Top Email Tips to Boost Deliverability, Opens and Clicks

Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your email marketing efforts, and by…

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3 Cool Things Facebook Insights Can Tell You

Facebook Insights is an excellent tool to help you understand how people are interacting with your Page. Using Insights, you can view important metrics regarding the performance of your Page, discover which posts foster the most engagement (via likes, shares and comments) and learn more about the time frames in which audience participation is at…

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Get Your Holiday Marketing Ready – The Season of Reindeer And Retail is Coming

Every year, it feels as if the leaves can barely change colors before advertisers turn on the holiday lights. And, every year, retail’s “season’s greetings” get more competitive. So, how does the everyday retailer compete for that Christmas cash? The answers to successful holiday marketing lie in strong and purposeful social, email and mobile strategies. Read…

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