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Archive for November 2015

Is Your Website Working For You or Against You – How to Tell

Ryan Benhase, Director of Web Development Nothing in the digital world stays the same for long, which means there’s no such thing as a “set it and forget it” website. You have to be actively involved in making sure that the design and usability of your website stays in lockstep with current standards and best practices, so…

How to Keep Content from Becoming a Chore

No serious digital marketer doubts the importance of generating fresh content on a regular basis, but this task is often easier said than done. After all, in the fast-paced digital environment, days can fly by like hours, deadlines can sneak up on you and the pressure to consistently create quality content can sometimes seem overwhelming.…

11 Top Email Tips to Boost Deliverability, Opens and Clicks

Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your email marketing efforts, and by…

3 Cool Things Facebook Insights Can Tell You

Facebook Insights is an excellent tool to help you understand how people are interacting with your Page. Using Insights, you can view important metrics regarding the performance of your Page, discover which posts foster the most engagement (via likes, shares and comments) and learn more about the time frames in which audience participation is at…

Seasons Greetings: How to Use Seasonal Content to Shake Things Up

Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend. But you do have to be mindful not to…

When’s the Best Time to Post on Social Media – And Does It Even Matter?

Does it matter what time you choose to post on social media? After all, nobody wants to feel as though they’re wasting their time sending tweets or status updates into the great unknown and receiving little to no response in return. So does it really matter what time of day you publish your social media…

Don’t Have E-Commerce? How to Get Website Visitors to Come Into Your Store

It seems like e-commerce is the future, but if your business hasn’t quite made the jump to online sales, it doesn’t mean you can’t cash in on online marketing. In fact, businesses are in a better position now than ever before to leverage their online presence in order to drive traffic to their physical stores.…

Get Your Holiday Marketing Ready – The Season of Reindeer And Retail is Coming

Every year, it feels as if the leaves can barely change colors before advertisers turn on the holiday lights. And, every year, retail’s “season’s greetings” get more competitive. So, how does the everyday retailer compete for that Christmas cash? The answers to successful holiday marketing lie in strong and purposeful social, email and mobile strategies. Read…