Content Creation
A Dive into Gen Z
Breaking: The word “Millennial” has been a hot-button term for the past decade in advertising. Now that marketers have gathered a firm understanding of Millennials, our attention turns to the next generation: Gen Z. Read time: 2 minutes, 40 seconds
Read More4 Ways to Improve SEO in 2018
Breaking: The SEO landscape has changed dramatically over the years and will continue to do so in 2018. Read time: 3 minutes, 40 seconds
Read More4 Ways to Repurpose Old Content
Breaking: Savvy marketers are bringing new life to old content by utilizing a variety of repurposing techniques. Read time: 2 minutes, 35 seconds
Read More5 Keys to Website Copy that Works
More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing! 1.…
Read MoreDon’t Miss These Crucial Steps When Posting to YouTube
If you’re currently using YouTube but experiencing somewhat lackluster results, be sure not to miss the following crucial steps when posting on YouTube, to get the most out of every video you publish.
Read More4 Things You Need to Know About Native Advertising
How much do you know about native advertising? If you’ve been hearing about it, but aren’t sure what it is or how to use it in your marketing, read up here.
Read MoreThe Blog is Not Enough: Why SEO Needs Fresh Website Copy, Too
One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…
Read MoreLivestreaming and You – Harness the Power of This Popular Video Content
Livestreaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, and enables an entirely new…
Read MoreContent Audit: What You Should Remove from Your Site Right Now
Performing a content audit on your website can be a painstaking process, but it’s one of the most critical elements of maintaining a strong online presence. Effective content will bring visitors to your site, keep them there, and help them convert. Ineffective content does the opposite – fewer people will come to your site, those…
Read More5 Powerful Video Content Ideas That Won’t Break the Bank
Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new…
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