Content Creation

A Dive into Gen Z

Breaking: The word “Millennial” has been a hot-button term for the past decade in advertising. Now that marketers have gathered a firm understanding of Millennials, our attention turns to the next generation: Gen Z. Read time: 2 minutes, 40 seconds

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5 Keys to Website Copy that Works

More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing! 1.…

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The Blog is Not Enough: Why SEO Needs Fresh Website Copy, Too

One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…

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Livestreaming and You – Harness the Power of This Popular Video Content

Livestreaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, and enables an entirely new…

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Content Audit: What You Should Remove from Your Site Right Now

Performing a content audit on your website can be a painstaking process, but it’s one of the most critical elements of maintaining a strong online presence. Effective content will bring visitors to your site, keep them there, and help them convert. Ineffective content does the opposite – fewer people will come to your site, those…

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5 Powerful Video Content Ideas That Won’t Break the Bank

Video is one of the most popular and effective forms of media in existence, and an indispensable element of a content marketing strategy. With colossal sites such as YouTube and Facebook receiving billions of video views per day, it’s easy to see how adding video to your content marketing can drive engagement and open up new…

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