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Social Media Contesting

Top 5 Things We’ve Learned After Executing Hundreds of Facebook Contests

When done correctly, Facebook contests are a great way to increase followers, engagement, and leads for businesses and brands. And at 2060 Digital, we’re no strangers when it comes to contesting. Over the years we’ve learned what works and what doesn’t. So before you launch your next Facebook contest, take a look at our top…

How to Use Social Media to Promote Sales, Contests and Promotions

If you haven’t noticed, social media has recently become more than just a way to grow your follower base (though that’s still important!). Many brands have started utilizing social media’s different tools to spread the word about their products to start some buzz around them, while simultaneously attempting to increase their follower base, and its…

Can’t Give Away $1,000s in Prizes for Online Contests? Get Entries Anyway

Contests are an excellent way for you to get people to interact with your brand, and with the advent of social media, contests have taken on a new life as one of the most versatile tools in an online marketer’s arsenal. While it’d be nice to put on a contest with a five-figure prize budget,…

Get More Mileage Out of Your Social Media Contest Winners with These Tips

Running low on social engagement? One of the most useful tools in a marketer’s arsenal for stirring up activity among their target audience is to run a social media contest. While announcing the contest winner is fun and exciting, the benefits don’t stop there. If executed properly, you’ll be able to capitalize on the many…

When They Win, You Win: Facebook Contesting Platforms Bring In Leads

What’s the one thing that will bring in new leads, increase engagement and reach and expand your social media followers email database? Contesting on Facebook. Ok, great – so how do you do it? Because it’s not as simple as throwing up a post on your feed and awarding a prize to the 20th person…

The Fate of Like-Gating on Facebook and What to Do Now

In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating…

4 Ways Auto Dealers Can Use Social Media to Boost Sales

The auto industry is synonymous with loyalty. But as the automobile business landscape becomes even more competitive, savvy dealers are doing all they can to foster long-term relationships with customers through social media. Used in conjunction with email campaigns and a strong web presence, auto dealers who use social media can boost sales not only of…

Trends in Social Media Contesting

Social media contests are an excellent way to increase brand awareness, generate leads and foster customer engagement. One of the primary advantages of conducting a social media contest is the high level of interactivity that it affords, and in terms of cost-effectiveness, the return on investment is hard to beat. As audiences continue to interact…

The Best Ideas for a Holiday Instagram Contest

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…

An Overview of Facebook’s New Contesting Rules

Facebook is full of surprises – known for changing policies and guidelines without much fanfare, the social media giant has just recently come out with updated contesting rules, and they could be game-changers for businesses using Facebook contesting as part of their social media strategy.