Social Media Contesting

The Fate of Like-Gating on Facebook and What to Do Now

In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as “like-gating”, where users are required to “Like” a page before they can enter a contest or have access to content, rewards or apps. As of November 5th, like-gating…

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4 Ways Auto Dealers Can Use Social Media to Boost Sales

The auto industry is synonymous with loyalty. But as the automobile business landscape becomes even more competitive, savvy dealers are doing all they can to foster long-term relationships with customers through social media. Used in conjunction with email campaigns and a strong web presence, auto dealers who use social media can boost sales not only of…

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Trends in Social Media Contesting

Social media contests are an excellent way to increase brand awareness, generate leads and foster customer engagement. One of the primary advantages of conducting a social media contest is the high level of interactivity that it affords, and in terms of cost-effectiveness, the return on investment is hard to beat. As audiences continue to interact…

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The Best Ideas for a Holiday Instagram Contest

If you’re looking to ramp up your company’s Instagram following and grow brand awareness simultaneously, there’s still time to run a holiday promotion! Take a cue from some successful companies and put our tips into practice and you’ll be up and running before the stockings are hung by the children with care…

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