Blogging

How to Have a Blog People Actually Want to Read

The great thing about blogging is that anyone can do it, but not everyone knows how to create blog content that people actually want to read. Only a small percentage of bloggers have mastered the art of crafting engaging content that attracts visitors and keeps them coming back for more. So how can you ensure…

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Digital Marketing – Where Do You Start?

You know you’ve got to build an online marketing presence, but when it comes time to actually sit down and develop a digital marketing strategy, it can truly seem overwhelming. Should you try to promote your business on social media first, or should you focus on getting search engine traffic to your website? Should you…

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Tips for Balancing Your Digital Marketing Budget

One of the first priorities of the new year for most marketers is the issue of establishing and/or balancing a digital marketing budget. Whether it’s calculating your projected revenues or determining which advertising mediums deserve the most attention, there are many factors to consider when developing a marketing budget. Below are four key tips to…

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Savvy Tricks for Increasing Blog Readership

It’s every marketer’s worst nightmare: You pay thousands to a developer to design and code a perfect blog, click “post” and… nothing happens. No one comments, no one signs up for the email newsletter, and if the statistics are to be believed, the only people who’ve read your blog are you and your mother. It’s…

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