Tips for Balancing Your Digital Marketing Budget

One of the first priorities of the new year for most marketers is the issue of establishing and/or balancing a digital marketing budget. Whether it’s calculating your projected revenues or determining which advertising mediums deserve the most attention, there are many factors to consider when developing a marketing budget. Below are four key tips to…

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Why Content Marketing is More Than a Blog

One of the core principles of content marketing is the oft-quoted statement that “Content is king”, and many businesses have taken this to heart and started business blogs. But while having a blog is an absolute necessity for brands that are looking to utilize content marketing in their lead generation efforts, it shouldn’t stop there;…

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Ideas for Promoting Your Business Blog

Businesses that blog regularly are already taking the right steps to marketing themselves successfully online. Blogging is a great way to position yourself as a thought leader in your industry, to keep your website content fresh and attractive to search engines and to engage and delight your site visitors, hopefully prompting them to convert to…

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