Archive for July 2015

The PPC Cheat Sheet for Beginners

Pay-per-click (PPC) marketing is one of the most effective ways to get your website in front of a targeted audience, but there’s a lot more to a PPC campaign than just selecting keywords and placing bids. If you’ve been considering using pay-per-click as part of your marketing strategy, it is definitely not uncommon for you…

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5 Tips for Successfully Cross-Promoting Your Social Media Profiles

If your business has multiple active social media platforms (and this should hopefully be the case), you may have given some thought as to how to create a more integrated social media marketing strategy. If you haven’t, then it’s high time you did. “Integrated” doesn’t mean posting the same thing at the same time on…

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Still Don’t Have a Mobile Site? Here Are the First Steps to Take

In only a few short years, the need for businesses to have a mobile-friendly website has shifted from a nice-to-have convenience to an absolute necessity. A recent report released by ComScore noted that roughly 60 percent of all online traffic now comes from smartphones and tablets, up from 50 percent the previous year. In addition,…

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CEO Evan Spiegel Explains Snapchat’s Unique Advertising Platform

Evan Spiegel, CEO of the social media darling Snapchat, recently graced the stage at the Cannes Lions International Festival of Creativity in France to offer his unique perspective on how to reach his company’s highly coveted user base. Cannes Lions has become a prime destination for the world’s most influential tech and advertising players, no…

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SEO Dos and Don’ts You Need to Fix Right Now

Seeing SEO pay off can sometimes be a waiting game, and attempting to master the art of search engine optimization can sometimes prove to be challenging, as the various requirements for achieving top level listings are in a constant state of flux. Fortunately, there are some tried-and-true SEO best practices that have stood the test…

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How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able…

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Everything Under One Roof – Using a Do-It-All Digital Marketing Agency

These days it’s pretty much required that your company has an Internet presence, but for many business owners, the thought of adding digital marketing duties to an already-crammed schedule is overwhelming. The most apparent solution is outsourcing your online marketing efforts to a digital agency, but that doesn’t always translate into online success. Digital agencies…

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