Archive for July 2015

The PPC Cheat Sheet for Beginners

Pay-per-click (PPC) marketing is one of the most effective ways to get your website in front of a targeted audience, but there’s a lot more to a PPC campaign than just selecting keywords and placing bids. If you’ve been considering using pay-per-click as part of your marketing strategy, it is definitely not uncommon for you…

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SEO Dos and Don’ts You Need to Fix Right Now

Seeing SEO pay off can sometimes be a waiting game, and attempting to master the art of search engine optimization can sometimes prove to be challenging, as the various requirements for achieving top level listings are in a constant state of flux. Fortunately, there are some tried-and-true SEO best practices that have stood the test…

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How to Think Like Your Customer

Learning how to think like your customer is one of the most critical skills you can develop as a marketer. Scores of market research companies spend millions of dollars each year in an attempt to gain some type of insight into what makes the average buyer tick. However, there’s a big difference between being able…

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