Email Marketing

The Worst Things You Can Do to Your Email Database

There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at…

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How to Make Your Emails Mobile-Friendly

According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So…

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11 Top Email Tips to Boost Deliverability, Opens and Clicks

Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your email marketing efforts, and by…

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Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.

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