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Email Marketing

5 Common Email Marketing Mistakes to Avoid

Breaking: Email marketing is one of the most effective ways to engage your target audience, but simple mistakes and oversights can derail your efforts. Read time: 3 minutes, 25 seconds

What to Do with All Those Client Emails in Your Database

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…

The 6 Essentials of Running a Successful Email Campaign

Email marketing is nothing new, but that doesn’t mean it isn’t one of the best ways to reach customers. Point blank, it works. Maximize the potential of email marketing for your business with these six essential tips to running a successful, ROI-boosting email campaign.

Maximum Impact: The Best Times and Days to Email Your Database

One of the most common questions we’re asked is “When’s the best time to send emails to my database?” And most times, the answer is not as straightforward as you’d like. Truth be told, there’s no “one size fits all” send time that guarantees a home run in terms of open rates or engagement. So…

The Worst Things You Can Do to Your Email Database

There are dozens of factors that go into a successful email marketing campaign, and while it’s always good to be well-versed in effective email marketing activities, you should also be aware of what not to do. Below are some of the worst things you can do to your email database; ignore these campaign killers at…

How to Make Your Emails Mobile-Friendly

According to email campaign software firm Litmus, mobile email access has increased by over 500% in only a four-year span (since 2010), and more than 50% of all email is now opened and viewed on some type of mobile device. The implications of these staggering data points are clear–the email marketing you’re doing need to be mobile-friendly. So…

11 Top Email Tips to Boost Deliverability, Opens and Clicks

Email marketing is one of the most revered methods in existence for increasing customer engagement, but as any experienced marketer will tell you, simply cranking out an email marketing campaign doesn’t guarantee you success. Factors such as deliverability rates, open rates and click-through rates can greatly influence the effectiveness of your email marketing efforts, and by…

Don’t Have E-Commerce? How to Get Website Visitors to Come Into Your Store

It seems like e-commerce is the future, but if your business hasn’t quite made the jump to online sales, it doesn’t mean you can’t cash in on online marketing. In fact, businesses are in a better position now than ever before to leverage their online presence in order to drive traffic to their physical stores.…

Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.