Archive for June 2016

When Should You Refresh Your Display Ad Content?

You’ve invested a lot of time into your display ad campaigns, but how much time and money have you spent refreshing your ad copy? With ever-evolving technology, online advertising is aggressively growing, yet consumers are oftentimes overwhelmed by the abundance and repetition of the ads they see. And when the same old ad runs too…

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How to Tell If Your SEO is Working

Search engine optimization (SEO) can be a tough nut to crack sometimes, and with all of the different ranking factors that are at play at any given time, it can be difficult to determine whether or not your SEO is even working. While the art and science of assessing SEO impact is still far from…

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Behind the Screen with Digital Campaign Strategist Max Kanet

Marketing is in Max Kanet’s blood, and his passion for getting results for clients has taken him on a career journey that’s honed his skills for market research, analytics, and strategy. Read on to see where it all began, and how he’s bringing his wealth of knowledge and experience to 2060 Digital.

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Maximum Impact: The Best Times and Days to Email Your Database

One of the most common questions we’re asked is “When’s the best time to send emails to my database?” And most times, the answer is not as straightforward as you’d like. Truth be told, there’s no “one size fits all” send time that guarantees a home run in terms of open rates or engagement. So…

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The Blog is Not Enough: Why SEO Needs Fresh Website Copy, Too

One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…

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