Archive for May 2016

The Truth About Real-Time Bidding

As the online advertising space continues to flourish, one of the most talked-about technologies to emerge in recent years is real-time bidding (RTB). This sophisticated system allows marketers to purchase advertising space on an impression-by-impression basis across a wide range of online properties. While RTB has definitely changed the face of digital advertising, there’s still…

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How to Integrate Your Advertising across All Media Channels

Multi-channel marketing–i.e., the practice of marketing to consumers through multiple media channels–has become a major theme in recent years, and is becoming more and more of a necessity due to the rapid changes taking place in consumer behavior. In today’s era of digitally-driven commerce, potential customers have an unprecedented number of mediums to choose from…

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YouTube TrueView vs. Video Preroll – What Will Work Best for You?

YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of audience targeting and budget-friendliness. So…

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How Digital Marketing Assists the Path to Purchase

In a perfect world, your target customer would simply view your advertisement, immediately visit your website, rush to the checkout page or store, and whip out their credit card. Unfortunately, the world we’re living in is far from perfect, and the average path to purchase is far from linear in today’s digitally-dominated consumer landscape. Whereas…

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Radio and Online Advertising “Band” Together for Higher ROI

There’s a great mistake brands make when it comes to advertising. And, it relates back to the word itself: “Advertising.” Many want to “do” “advertising” without really understanding what they are doing. You’ll hear companies say they “do” radio or they “do” digital. But, when you’re advertising, what are you really doing? You’re communicating. And,…

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