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Archive for May 2016

How Can You Use Social Media Hashtags to Grow Your Business?

Ah, the hashtag. That bastion of social media awesomeness. Some view it as a useful way to connect various themes and memes across social media sites, while others see it as somewhat of an annoyance. Either way it goes, hashtags–and the words that come behind them–aren’t going anywhere, and have actually proven to be quite…

Behind the Screen with Web Developer Marc Palmer

When it comes to creating brand-new websites for clients, we turn to our team of Web Developers to for their expertise and drive to deliver the best. Marc Palmer shares what the process is like making a client’s dream become an on-screen reality.

The Truth About Real-Time Bidding

As the online advertising space continues to flourish, one of the most talked-about technologies to emerge in recent years is real-time bidding (RTB). This sophisticated system allows marketers to purchase advertising space on an impression-by-impression basis across a wide range of online properties. While RTB has definitely changed the face of digital advertising, there’s still…

How to Integrate Your Advertising across All Media Channels

Multi-channel marketing–i.e., the practice of marketing to consumers through multiple media channels–has become a major theme in recent years, and is becoming more and more of a necessity due to the rapid changes taking place in consumer behavior. In today’s era of digitally-driven commerce, potential customers have an unprecedented number of mediums to choose from…

A Day in the Life of a Social Media Strategist

8:30 a.m. I roll into the office, start up my computer and do some basic social housekeeping: checking my email and Facebook pages for notifications. I also grab coffee, because caffeine in all forms – iced, hot, or lukewarm – is a necessity. 9:00-9:30 a.m. It’s impromptu team brainstorming time! Ever found yourself wondering about…

YouTube TrueView vs. Video Preroll – What Will Work Best for You?

Valerie Reader, Digital Campaign Strategist YouTube has proven to be fertile soil for digital marketers, hauling in a reported $9 billion worth of advertising revenue in 2015 alone. While the mammoth video sharing site offers a variety of advertising options for marketers, two formats in particular–TrueView and Preroll–are among the most effective in terms of…

Facebook Canvas Ads – Cool Idea or Can They Actually Work for Your Brand?

Facebook has never been one to rest on its laurels when it comes to making mobile more engaging and effective, and for good reason–mobile ad spend was one of the main drivers behind the company’s $17.93 billion in revenue last year. The social network’s latest foray into the world of mobile innovation is an immersive…

How Digital Marketing Assists the Path to Purchase

In a perfect world, your target customer would simply view your advertisement, immediately visit your website, rush to the checkout page or store, and whip out their credit card. Unfortunately, the world we’re living in is far from perfect, and the average path to purchase is far from linear in today’s digitally-dominated consumer landscape. Whereas…

Radio and Online Advertising “Band” Together for Higher ROI

There’s a great mistake brands make when it comes to advertising. And, it relates back to the word itself: “Advertising.” Many want to “do” “advertising” without really understanding what they are doing. You’ll hear companies say they “do” radio or they “do” digital. But, when you’re advertising, what are you really doing? You’re communicating. And,…

Gain Clues for How to Set Your Digital Budget with Website Analytics

Deciding on and setting a digital marketing budget can seem like a shot in the dark – how are you supposed to know which digital efforts are going to actually bring in a return on investment and which are completely futile for your business? Maybe you’ve been pumping up your SEO, but is it time…