Archive for August 2013

How to Organize a Tweetup

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some face time between your business…

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How to Use Facebook’s New Page Insights

If you’ve gotten a prompt from Facebook about the new Page Insights, but aren’t sure what that means, then this post is for you. But first, some info if you aren’t even sure what Facebook Page Insights are: Facebook uses insights to track a Facebook page’s activity. You get tons of details about the online…

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Using Social Identity to Shape Your Brand Message

Have you ever stopped to wonder why social media has become such an integral part of our lives? By nature, we’re social creatures, so when given a tool like social media which provides seemingly unlimited potential for us to connect with others, it’s not too difficult to make the connection. Thanks to social media, we…

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Get to Know Facebook Contest Guidelines

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase…

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What is Social Shopping?

More than ever before, consumers are flocking to social media to share their opinions on products and services, to ask for recommendations and even to shop. That’s right – social shopping. It’s just like going to the mall with your friends, but you never have to leave your home! Here’s a quick run-down of some…

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