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Archive for August 2013

How to Organize a Tweetup

In this age of virtual communication, it’s easy to think that good old-fashioned face-to-face communication is dead. But for a business invested in building relationships with consumers, sometimes virtual communication just isn’t enough to generate brand loyalty and develop brand ambassadors. But communicating through social media to set up some face time between your business…

Pinterest for Men: A Quick Look at Some ‘Manly’ Alternatives

Let’s talk Pinterest stats – for instance, the one that says 80 percent of Pinterest users are women. As of February 2013, Business Insider reports that there are 25 million Pinterest users. That’s a lot of women! If your business sells products or services that cater to women, then you need to get in this…

How to Use Facebook’s New Page Insights

If you’ve gotten a prompt from Facebook about the new Page Insights, but aren’t sure what that means, then this post is for you. But first, some info if you aren’t even sure what Facebook Page Insights are: Facebook uses insights to track a Facebook page’s activity. You get tons of details about the online…

What Does Facebook’s Mobile Ad Growth Mean for Your Business?

Recently, we all found out that Facebook is making a killing with their mobile ads. Facebook drew 41 percent of their revenue during the second quarter of 2013 from mobile ads, which is up 14 percent from their 2012 second quarter revenue. Google, on the other hand, reported a revenue figure that was lower than…

Using Social Identity to Shape Your Brand Message

Have you ever stopped to wonder why social media has become such an integral part of our lives? By nature, we’re social creatures, so when given a tool like social media which provides seemingly unlimited potential for us to connect with others, it’s not too difficult to make the connection. Thanks to social media, we…

Get to Know Facebook Contest Guidelines

A Facebook promotion, contest or giveaway can be a great component to the social media strategy for virtually any individual or business. Whether you’re looking to build your social media audience, promote a new product or service, or generate new interest in your brand, a Facebook contest will lead people to your page and increase…

What is Social Shopping?

More than ever before, consumers are flocking to social media to share their opinions on products and services, to ask for recommendations and even to shop. That’s right – social shopping. It’s just like going to the mall with your friends, but you never have to leave your home! Here’s a quick run-down of some…

Starting a Facebook Page from Scratch – 5 Key Components

Don’t have a Facebook page for your business? Maybe you do, but no one in your company has taken a look at it since it was created. Or maybe you’re trying to do the best with what you’ve got, but don’t know what’s important and what’s not. Whatever the state of your business’s page, there…