Pinterest

Pinterest Surpasses 100 Million Pinners: What Are You Going to Do Next?

Pinterest just recently released a report confirming that it now has over 100 million monthly active users (MAUs). Conceived a mere five years ago, Pinterest quickly became a social media darling due to its disruptive visually-driven format, as well as its emphasis on simplicity and elegant design. Aside from hitting the 100-million-user milestone, the company…

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Make Your Promoted Pins Stand Out on Pinterest with These Best Practices

Pinterest has carved out a unique niche within the social media universe by way of its elegant design and emphasis on visual content. One of the most significant moves the social media giant has made in recent months is the introduction of Promoted Pins, a pay-per-click advertising program that enables businesses to purchase prime placements…

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How to Use Pinterest for Market Research and Trend Forecasting

Ever since Pinterest launched in 2010, it’s received worldwide attention and praise for being one of the most innovative and unique platforms to emerge in social media. What many people don’t realize is that Pinterest is not just a popular outpost for enthusiastic DIY-ers, style mavens and aspiring chefs; it’s also a great tool to…

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How to Run Your First Promoted Pins Campaign on Pinterest

Pinterest has quickly become a dominant force in social media for businesses due to its innovative layout and unique emphasis on visual content. But one of the questions that has frequently cropped up over the years is “How exactly will the company make money from Pinterest?” The answer is becoming more clear now based on…

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Building Your Brand One Pinterest Board at a Time

Thanks to technology and the myriad social networks available, it’s never been easier to build your brand, and it’s never been harder to survive. There are tons of variables to consider when it comes where your business ranks among its competitors – so many it may seem undoable to control them all. But you can…

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What’s the Difference Between Pinterest and Houzz?

The social media landscape is constantly changing. You hear about one network and develop a page for your business, when another one comes along and you start to get overwhelmed. Are you supposed to join every network that pops up? How on earth can you maintain a healthy level of engagement across so many networks?…

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Pinterest for Men: A Quick Look at Some ‘Manly’ Alternatives

Let’s talk Pinterest stats – for instance, the one that says 80 percent of Pinterest users are women. As of February 2013, Business Insider reports that there are 25 million Pinterest users. That’s a lot of women! If your business sells products or services that cater to women, then you need to get in this…

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How to Build Your Brand on Pinterest

Not all social media is created equally – for example, people use Pinterest for different purposes than Facebook and Twitter. It’s important to understand these differences when increasing the scope of your brand’s social media presence. If you’re thinking of joining Pinterest, your content must be highly engaging and easy for users to share. A…

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