Archive for April 2015

Tailor-made: Email Content that Connects with Everyone on Your List

Email marketing is highly efficient and possibly the lowest-cost digital marketing tool you have in your arsenal. The ROI for email marketing can be phenomenal – that is, if you’re using it correctly. That means creating content specifically for targeted demographics, then testing, tracking and analyzing your results. What that doesn’t mean is sending out…

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4 Pay-Per-Click Rules You Can’t Ignore

Pay-per-click (PPC) advertising has grown in importance over the last few years – it offers businesses a chance to compete against bigger and more established rivals on a more equal footing. Plus, PPC can generate immediate results, unlike SEO or social media marketing. But it’s not all about putting the highest bid behind a particular keyword…

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How To Win The SEO Waiting Game

Regular, engaging content, a well organized site and a healthy sprinkling of keywords will rocket you to the top of search rankings in no time, right? Wrong. Although the elements of a great search engine optimization (SEO) strategy are well known, getting a highly coveted top 10 ranking can be a slow and frustrating process, taking months…

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