Display Advertising

Not Seeing Your Ad? Here’s Why

So you’ve taken the necessary steps to launch your digital advertising campaign, but there’s only one slight problem – you don’t see your ads anywhere! Did you accidentally skip a step somewhere along the way, or is your ad campaign operating in some type of alternate universe? Well, the good news is that you haven’t…

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3 Big Reasons to Work with a Google Premier Partner

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…

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How to Know What Creative to Use for Retargeting

retargeting creative

Retargeting, when done correctly, is one of the biggest game-changers in the world of display advertising. The lynchpin of a successful retargeting campaign is showing creative that resonates with your audience as they travel along each stage of the customer journey. Here’s how to know what creative to use for your next retargeting campaign.

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