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Archive for August 2016

Behind the Screen with Digital Project Manager Brandon Trame

Brandon Trame, Digital Project Manager When it comes to search engine marketing (SEM), the path to success can seem confusing and time-consuming. Thankfully, 2060 Digital has Brandon Trame, a Digital Project Manager working out of our Cincinnati office who not only helps clients with website builds and SEO campaigns, but also has Google paid search experience straight from the…

How Important is the Reporting from Your Digital Agency?

Just how important is the reporting from your digital agency? This is a question worth examining, because in many respects, your ability to make informed business decisions will only be as good as your data. Whether your goal is to increase sales, generate more leads, or promote greater brand awareness, the reports you receive from…

How to Use Facebook Live on Your Business Page

Facebook Live: Brands far and wide have been utilizing this powerful livestreaming tool to connect with their audiences in a very personal way, and needless to say, it’s working. Through Facebook Live, businesses now have an unprecedented opportunity to engage with their fans and followers in a manner that breaks down traditional marketing barriers and…

Situations That Could Have Been Avoided with Reputation Management

Earning and maintaining a favorable online reputation is hard work, and without the help of a reputation management agency, it’s relatively easy for a brand to go from hero to zero in very little time. For instance, check out these sobering situations that could have been avoided with quality reputation management.

What the Recent Facebook Changes Mean for Your Business

Facebook’s continual push for progress and near-constant tweaking of their News Feed algorithm keeps marketers on their toes, to say the least. The latest iteration of these algorithmic adjustments–and perhaps one of the biggest–was announced at the end of June, when Facebook introduced a major update to the News Feed that would basically prioritize posts…

Your Guide for Marketing to Millennials

Millennials – the largest generation by population, and the generation with the shortest attention span. Successfully marketing to Millennials takes not only an ever-changing strategy that constantly evolves with the their fleeting passions, but also speaks their language, captures their attention, and fuels their interests. The simple truth: Traditional marketing tactics aren’t going to work…

How to Tap Into the Power of Employee Advocacy on Social Media

Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that’s why we encourage employees to take an active role on social media and to be social media advocates for their company.