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Website Development

Need for Speed: How to Win on Mobile

Breaking: Studies show that 40% of all online shoppers will abandon a webpage if it doesn’t load within three seconds. With more than half of all Internet traffic coming from mobile devices, it’s important for marketers to make improving the speed of their mobile site a top priority this year. Read time: 3 minutes, 25…

Getting a New Website? Be Ready to Answer These Questions

When it’s time for a new website for your business, it can be easy to get swept up in the planning process and start choosing designs, features, and functions from other sites you like. And while it’s great to have inspiration, a good website team will be able to create a site based on your answers to…

Top 4 Ways to See if Your Website is Outdated

There’s no getting around it – in today’s digital marketplace, an outdated website hurts your business. It tells your potential customers that your business may not be credible, “with the times,” and financially stable. So, what’s your website saying? If you’re not quite sure if your website’s out-of-date, below are four signs it’s time has come.

When Should You Redesign Your Website? Here’s How to Know

In the fast-paced world of online marketing, rapid change is a part of the game, and many times the tools and techniques that worked well in the past can become a liability before you know it. This holds especially true where your website is concerned; with web development technology evolving at blistering speeds, the need…

Is Your Website Working For You or Against You – How to Tell

Ryan Benhase, Director of Web Development Nothing in the digital world stays the same for long, which means there’s no such thing as a “set it and forget it” website. You have to be actively involved in making sure that the design and usability of your website stays in lockstep with current standards and best practices, so…

How to Figure Out What Should Go on Your Landing Page, and Where

The landing page is an indispensable staple of any lead generation campaign, and when done right, it can act as a 24/7 virtual salesperson that can garner leads and sales even while you sleep. Conversely, a poorly constructed landing page will turn your website into a digital ghost town, converting visitors on a very sporadic…

Just How Important is Your Website Homepage?

Ever since the inception of the World Wide Web, the homepage has been considered to be the most important element of a website, but recent shifts in user behavior have begun to challenge that notion like never before. It’s now quite common for visitors to arrive on a website by way of direct links that…