Middlemen Are Killing the Digital Business

June 22, 2017

Breaking: 2060 Display cuts out the middleman, resulting in 8x more website traffic at a fraction of the price of other digital providers. Read time: 1 minute

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The 2060 Display Difference

June 15, 2017

Breaking: 2060 Display delivers 8x more traffic to your website. Read time: 1 minute, 10 seconds

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Grow Your Brand Using Social Media Influencers

June 8, 2017

Breaking: With an engagement rate 58x higher than Facebook companies are turning to Instagram influencers to grow their brands. Read time: 2 minutes

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An interesting photo taken of the outside of a building using the 8 tips for capturing eye-catching photos.

8 Tips for Capturing Eye-Catching Photos

May 30, 2017

Photos are powerful – they have the ability to draw viewers to your content and create an instant connection that encourages interested minds to read further. By the same token, uninspired or lackluster images can have a negative impact on click-through rates and audience response levels, and in some cases they can even hurt the…

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Not Seeing Your Ad? Here’s Why

May 25, 2017

So you’ve taken the necessary steps to launch your digital advertising campaign, but there’s only one slight problem – you don’t see your ads anywhere! Did you accidentally skip a step somewhere along the way, or is your ad campaign operating in some type of alternate universe? Well, the good news is that you haven’t…

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Is It Time for Your Business to Give Instagram a Try?

May 23, 2017

Facebook has always been one of the top social media networks, but now its little sister is getting some time to shine. Instagram is showing three times more engagement than Facebook despite having fewer users, which is good news for businesses that have started using the social media outlet.

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5 Tips to Boost Your CTR Organically

May 18, 2017

Your SEO efforts are paying off in the form of higher search engine rankings, but for some reason, you’re still not getting the traffic you believe you should – what gives? The answer lies in a subtle aspect of SEO known as “organic CTR (click-through rate) optimization,” which is basically the practice of tweaking certain…

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Should Facebook Be Your Primary Digital Marketing Channel This Year?

May 8, 2017

Most of us are familiar with Facebook in terms of its social media dominance, but is it a good place to spend your digital marketing dollars? After all, there seems to be no shortage of worthy platforms that can help you advertise your products and services, so what makes Facebook any different? Well, if you…

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3 Big Reasons to Work with a Google Premier Partner

May 8, 2017

It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…

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Event Marketing on a Budget? Use Facebook.

April 27, 2017

With so many community events happening this summer, you may be wondering how to make yours stand out from the pack. Look no further than Facebook. Facebook is by far the most effective social channel for event marketing, providing great opportunity to raise awareness, create hype and drive attendance. Even small businesses on a budget…

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Don’t Miss A Post: Our Top Blogs on Social Media

April 20, 2017

Did you know 2060 Digital is on Facebook, LinkedIn, and Twitter? We regularly publish content just for our followers so you can keep up with the latest topics in digital marketing. For our 10 most popular blogs on social media check out the links below.

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5 Keys to Website Copy that Works

April 12, 2017

More often than not, your website is the first introduction between potential clients and your business, so it’s important to make a great first impression. But, how do you create copy that catches the attention of potential clients? For strong, attention grabbing website copy that works, follow the five tips below and start writing! 1.…

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2060 Tackles Frequently Asked Questions about Customer Reviews

April 5, 2017

We receive a lot of questions about online business reviews. Businesses large and small ask us a range of questions about receiving, responding, managing, and harvesting customer reviews. As a business owner or marketing manager, understanding the world of customer reviews can be overwhelming. There are a ton of platforms to manage each review is…

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The Power of Facebook Lead Generation Ads and How They Can Help Your Business

March 29, 2017

What is a Lead Generation Ad? Looking to generate more quality leads for your business? Facebook offers an easy solution: lead generation ads. These provide an efficient way to collect email addresses or contact information from the people who click on your ad. Businesses can utilize these campaigns for newsletter sign-ups, booking appointments, or simply…

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Getting a New Website? Be Ready to Answer These Questions

March 22, 2017

When it’s time for a new website for your business, it can be easy to get swept up in the planning process and start choosing designs, features, and functions from other sites you like. And while it’s great to have inspiration, a good website team will be able to create a site based on your answers to…

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How to Prove ROI in Traditional Media Using Your Google Analytics

March 16, 2017

If you’re using traditional advertising (e.g., television, print, radio, etc.), no doubt you’re aware it’s more difficult to track the effectiveness of these campaigns than it is to track their digital counterparts. So how can you tell whether or not your offline advertising is profitable? Here’s how to prove ROI in traditional media using your…

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What to Do with All Those Client Emails in Your Database

March 8, 2017

So you’ve built up a healthy amount of email addresses in your client database–now what should you do with them? Well, one thing’s for sure: With the proper email marketing strategy, your client database can be a gold mine of opportunity. If you’re wondering what your next steps should be, below are some ideas and…

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Google and Healthcare: How to Understand Patient Behavior and Opportunities

February 28, 2017

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

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