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A Guide to Marketing for the ‘Grand Re-Opening’

“Can I start you guys off with some appetizers?” Over the past couple of months we all missed hearing that phrase and others like it. Phrases which we never thought twice about previously. We’ve begun a nationwide reopening of businesses that were forced to close down or operate at a severely limited capacity due to…

Perfecting the Pivot: Questions to Ask when Changing Your Message

Unprecedented, strange, difficult, trying…the list goes on. We’ve heard dozens of similar adjectives being used in association with the coronavirus pandemic. For digital marketers, a different word has stolen the show: pivot. The term, which may remind some of its use in basketball (remember sports?), has been employed countless times in reference to messaging in…

Digital Marketing Trends a Month into COVID-19

The first few weeks of March will be remembered as a time when businesses entered strategic overdrive in response to widespread shutdowns and closures. Assessing the impact the pandemic would have was an inexact science…at best. Now that the initial rush has passed and the “new normal” (although if we’re being honest, none of this…

Digital Marketing in Response to COVID-19

As the Coronavirus pandemic continues to evolve, we know you are trying to understand how this will impact your business and your digital advertising plans. The reality is that the vast majority of businesses across all industries have, or will, likely face challenges due to closings, cancellations, and increased demand for certain products. We want…

Logging On: How to Begin Marketing on Social Media in 3 Steps

Breaking: Social media marketing is one of the best ways to easily capitalize on your marketing budget. From reaching a wide audience to becoming a trusted brand, social media is immensely lucrative with the right strategy. Read time: 3 minutes, 20 seconds

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