Archive for October 2015

The Art and Science of Pay-Per-Click Text Ads

When it comes to online marketing, it’s hard to beat the effectiveness of pay-per-click (PPC) text ads. There is perhaps no more immediate way for your brand to gain visibility and the attention of a highly targeted audience than through PPC. Not only that, but pay-per-click advertising also offers you a much greater degree of…

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Let’s Review: How Customer Reviews Can Help SEO

It goes without saying that customer reviews are critical to the success of your company. While one or two bad reviews may not spell complete disaster for your business, they can definitely give it a gut punch. A string of bad reviews can sink your company like the Titanic. Conversely, if your company receives several…

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Facebook Lead Generation Just Got Easier

Facebook has incredible advertising potential, but when it comes to actual lead generation, stellar results on the world’s largest social network haven’t traditionally been easy to come by. One of the main reasons is because of the extra steps involved in securing a lead: First, you have to grab and maintain the viewer’s attention, and…

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Conceptualizing a Digital Ad from Start to Finish

Digital advertising is one of the most popular tools that brands use to achieve their strategic objectives, and when done right, it can drive a steady stream of highly targeted leads and customers to your website. While this may sound like a marketer’s utopia, anyone who’s been in the digital advertising space for any length…

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