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Archive for April 2013

5 Key Methods to Leverage LinkedIn for Your Company

LinkedIn is unique among social networks in that it’s specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn’t have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how…

5 Ways to Make a YouTube Channel Work for Your Brand

Unless your field is specifically related to visual media, you might not think about using YouTube to promote your brand. Can producing videos really help if your business is, say, auto repair or financial planning? It can if you do it right. Here are five ways to make a YouTube channel work for your brand.

What Social Networks are Best for Your Business?

Facebook, Twitter, LinkedIn, YouTube…the list goes on. There are so many different social networks out there that it’s difficult to keep track. They may all seem the same sometimes, but each has a different format and a different focus. So in order to market your brand on social media, you need to determine which social…

Content is King in Social Media

The catchy Korean music video “Gangnam Style” now has more than one billion views on YouTube. The Kickstarter campaign to create a TV show from the popular webcomic “Cyanide and Happiness” earned tens of thousands of dollars within minutes of its launch. Why? Because content is king in social media. If you create something people…