Archive for February 2015

Planning a New Website Design? Here’s What to Consider First

Designing a new business website can be a daunting task – there are quite a few important factors to take into account in order to produce a high-quality user experience. From navigation and aesthetics to speed and functionality, key parameters that must be defined throughout every step of the process, and patience is definitely required…

Read More

4 Things You Should Never Post on Social Media

Social media can quickly make or break a company’s reputation. The digital landscape is littered with stories of brands that have suffered harsh PR blows due to rogue tweets and Facebook posts gone awry, either by accident or by horribly misguided judgment. In fact, the collateral damage from some social media slip-ups has been so…

Read More

4 Fresh Takes on Content Creation

How do you cut through the content clutter? The Internet is crowded with content, but if content is king, you know you can’t stop creating it. The key is to create content that’s useful, delightful and fresh. We’ve got four tips for content creation that will help you stand out and generate the attention and…

Read More

When to Pay for Search Engine Results and When to Optimize

Search engine referral traffic is one of the cornerstones of online marketing due to its ability to produce highly targeted results. The ability to direct visitors to web pages that address their specific needs–based on their own keyword searches–is a match made in heaven for an online marketer. While no one can doubt the effectiveness…

Read More

What Can a Facebook Call-to-Action Button Do for Your Business?

Facebook is definitely the 800-pound gorilla in terms of social referral traffic, and all signs seem to suggest that it will continue dominating the online advertising landscape for the foreseeable future. According to a recent report issued by the social media management firm Shareaholic, nearly 25 percent of all referral traffic on the Web is…

Read More

Is a Mobile Website Really Worth It?

It’s undeniable–smartphones have become an integral part of our everyday lives. By virtually every known metric, mobile Internet usage has increased at a blistering pace, and there’s little doubt that the trend will continue. After all, smartphone adoption is becoming more and more prevalent across the globe, to the point now where there are some…

Read More