Posts by Matt Chamberlin

How to Tap Into the Power of Expandable Mobile Advertising

Even with the average smartphone user checking their phone 46 times per day, just buying mobile ad placements does not guarantee success. Banner blindness is a very real issue, especially with traditional ad formats (e.g., 320 x 50 banner, etc.). Fortunately, expandable mobile ads are capturing users’ attention. Read on to find out what this…

Read More

The Truth About Real-Time Bidding

As the online advertising space continues to flourish, one of the most talked-about technologies to emerge in recent years is real-time bidding (RTB). This sophisticated system allows marketers to purchase advertising space on an impression-by-impression basis across a wide range of online properties. While RTB has definitely changed the face of digital advertising, there’s still…

Read More

Avoid These SEO Pitfalls and Watch Your ROI Grow

Search engine optimization (SEO) is a critical staple of digital marketing, and when done right, it can attract a consistent stream of highly targeted visitors to your website. There are dozens of factors that go into a successful SEO campaign, but a large part of achieving high search engine rankings is knowing what practices to…

Read More

What is MicroProximity Targeting?

It’s the seventh inning stretch, and after a round of “Take Me Out to the Ball Game,” fans start pulling out their phones. What are they thinking about as they use their favorite apps and browse the web? Maybe a nearby bar to get drinks with their friends, maybe a restaurant where they can take the kids…

Read More

When Should You Redesign Your Website? Here’s How to Know

In the fast-paced world of online marketing, rapid change is a part of the game, and many times the tools and techniques that worked well in the past can become a liability before you know it. This holds especially true where your website is concerned; with web development technology evolving at blistering speeds, the need…

Read More

Your Retargeting Ads are Useless…Unless They Have a Purpose

Running a retargeting campaign makes all the sense in the world – after all, why wouldn’t you go after potential customers who’ve visited your website and left without converting? They’re low-hanging fruit, so the idea is to stay in front of them by serving up display ads as they surf the web, and they’ll eventually…

Read More